Diverse News 2007®

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Cucarachas: Stomp Roaches = Make Money

		Take the Combat® challenge at www.bugchallenge.com for your chance to win up to $2,000. (PRNewsFoto/Dial Corporation) SCOTTSDALE, AZ UNITED STATES 05/25/2007

 - Combat® debuts new Web site with games, pest control facts and $2,000
                               sweepstakes -

    SCOTTSDALE, Ariz., May 25 /PRNewswire/ -- This summer, take part in
Combat® brand pest control's new bug-stomping contest at
http://www.bugchallenge.com. Pick your favorite feet and footwear, and get
to work crushing cockroaches and ants to your heart's content. Those little
buggers are fast, so let it all out -- but be careful, Combat won't
reimburse you for a broken computer keyboard!
    As part of the new Web site, Combat is giving you the chance to win up
to $2,000 -- just for playing! Available in English and Spanish versions,
BugChallenge.com features interesting facts about cockroaches and ants, a
coupon good for a dollar off Combat pest control products, as well as links
to more information on how to take control of your real pest control
problem.

    The Dial Corporation, a company of Henkel KGaA, is based in Scottsdale,
Ariz., and is one of America's leading manufacturers of consumer products,
including Dial® soaps, Purex® laundry detergents, Renuzit® air
fresheners and Right Guard® antiperspirant/deodorants. Dial products have
been in the American marketplace for more than 100 years. For more
information about The Dial Corporation, visit the Company's Web site at
http://www.dialcorp.com.
    For more than 130 years, Henkel has been a leader with brands and
technologies that make people's lives easier, better and more beautiful.
Henkel operates in three business areas - Home Care, Personal Care, and
Adhesives Technologies -- and ranks among the Fortune Global 500 companies.
In fiscal 2006, Henkel generated sales of 12.740 billion euros and
operating profit of 1,298 million euros. Our 52,000 employees worldwide are
dedicated to fulfilling our corporate claim, "A Brand like a Friend," and
ensuring that people in more than 125 countries can trust in brands and
technologies from Henkel.

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