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Women's Golf Week June 2-9
More than 1,200 golf facilities will host thousands of women throughout the
                                    week

    PALM BEACH GARDENS, Fla. /PRNewswire/ -- Women across the
country will have the opportunity to learn the game of golf during American
Express™ Women's Golf Week presented by Golf For Women magazine.
Throughout the week of June 2-9, more than 1,200 golf facilities nationwide
will be hosting free events to introduce women to golf.
    During American Express Women's Golf Week presented by Golf For Women
magazine, all host golf facilities will offer complimentary golf
instruction to women 14 years of age and older. Host facilities may also
offer a variety of other activities, including networking receptions, golf
rules and etiquette seminars, club fitting and equipment demonstrations,
golf apparel fashion shows, luncheons, playing experiences and contests.
Joining title sponsor American Express are presenting sponsor Golf For
Women magazine and silver sponsor Cobra Golf.

    "The goal of Women's Golf Week is to introduce more women to the
wonderful game of golf and help them to become comfortable on the golf
course," said Brian Whitcomb, PGA of America president. "Women represent a
growing demographic in golf and we are pleased to have our PGA
Professionals play a major role in Women's Golf Week."
    Those interested in attending the events, whether they are looking to
get back into golf, are interested in playing more golf or have never
played the game before, can find more details about Women's Golf Week,
including a complete list of participating host facilities, along with
details on specific events and online registration online at
http://www.PlayGolfAmerica.com.
    "Based on the phenomenal response from more than 1,200 registered
facilities, we are confident the third-annual American Express Women's Golf
Week presented by Golf For Women magazine will be the most successful,
yet," said Dr. Betsy Clark, LPGA vice president of professional
development. "We are thrilled to see women return to the course after
participating in these events and bring their friends with them. Allowing
women to learn about the game is the purpose of this week."
    In its third year, American Express Women's Golf Week presented by Golf
For Women magazine is aimed at increasing the participation of women in
golf and to make learning and playing golf fun in a women-friendly
environment. Last year, more than 24,500 women participated in various Play
Golf America activities throughout the week, which more than doubled the
previous year's numbers. A total of 585 golf facilities across the country
hosted the event in 2006, breaking its previous facility record of 225.
Ladies Professional Golf Association (LPGA) members Laura Diaz and Suzy
Whaley, who is also a PGA Professional, are serving as spokespersons for
the program.
    "We have been thrilled with the number of facilities who have already
registered for the 2007 American Express™ Women's Golf Week presented by
Golf For Women magazine," said Trish Davis, EWGA chief operating officer.
"Thanks to our sponsors and facility coordinators, Women's Golf Week
continues to grow each year and we are looking forward to bringing a record
number of women to the course in June."
    Women's Golf Week was developed in response to input from golf industry
leaders at the 2004 GOLF 20/20 Conference and is part of the Play Golf
America campaign, the golf industry's premier search engine for accessing
information on player development programs for adults, women and families
nationwide.
    After advancing the program for two years, GOLF 20/20 handed over
management responsibility for Women's Golf Week to the LPGA, The PGA of
America, the Executive Women's Golf Association (EWGA), and the National
Golf Course Owners Association (NGCOA), with ongoing support from other
leading organizations in golf including the PGA TOUR, Golf Course
Superintendents Association of America (GCSAA), Club Managers Association
of America (CMAA) and the United States Golf Association (USGA).
    About the Lead Organizations:
    The LPGA is the world's pre-eminent women's professional sports
organization featuring the world's best women golfers. In addition to the
more than 400 LPGA Tour members, the LPGA membership includes nearly 1,200
certified Teaching and Club Professionals (T&CP) who serve the golf
industry in teaching, coaching and management positions. The LPGA T&CP
member programs focus on increasing the involvement of women, girls and
youth in golf, as well as contribute to the growth of the sport overall.
For more information on the LPGA, log on to http://www.LPGA.com
    Since the EWGA started in 1991, more than 80,000 women have benefited
from membership in the organization which is dedicated to providing
opportunities to learn, play, and enjoy the game of golf for business and
for life. There are currently 120 chapters throughout the United States and
Canada. The chapters provide a wide range of golf, social and networking
activities for both new and experienced golfers. For more information about
the EWGA and its membership, visit http://www.ewga.com.

    The PGA of America is the world's largest working sports organization
comprised of 28,000 men and women golf Professionals who are the recognized
experts in growing, teaching and managing the game of golf while serving
millions of people throughout its 41 PGA Sections nationwide. Since its
founding in 1916, The PGA of America has enhanced its leadership position
in a $62 billion-a-year industry by growing the game of golf through its
premier spectator events, world-class education and training programs,
significant philanthropic outreach initiatives, and award-winning golf
promotions. Today's PGA Professional is the public's link to the game,
serving an essential role in the operation of golf facilities throughout
the country. Visit http://www.pga.com or http://www.PlayGolfAmerica.com to learn more.
    The National Golf Course Owners Association is the leading authority on
the business of golf course ownership and management. The Association
represents the key decision makers with ultimate responsibility for golf
courses throughout the world. Through advocacy, information resources,
purchasing programs and networking opportunities, the NGCOA helps golf
course owners and operators run more successful businesses. For more
information, visit http://www.ngcoa.org or http://www.getlinkedplaygolf.com.
    About the Sponsors:
    American Express Establishment Services is the merchant network of
American Express which acquires and maintains relationships with millions
of merchants that welcome the American Express Card around the globe.
American Express Company (http://www.americanexpress.com) is a leading global
payments, network, travel and banking company founded in 1850.
    About Golf For Women magazine:
    Golf For Women is the ultimate destination magazine for women who
embrace the game and the sophisticated lifestyle of golf. It engages the
passion women bring to all aspects of the sport-from instruction and
equipment to fashion, beauty and travel-and is dedicated to enhancing
women's enjoyment of the golf lifestyle.
    About Cobra Golf:
    Cobra Golf is a recognized leader in the golf industry and is committed
to providing equipment of superior performance and quality for both serious
and recreational golfers. Cobra offers products with a competitive
performance advantage and the functionality that golfers seek through
innovative technology and design. Cobra Golf is a major brand of the
Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE: FO).
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