PITTSBURGH, Sept. 6 /PRNewswire/ -- The National Veteran-Owned Business
Association (NaVOBA) announced today that the name of its official magazine
will change from Veterans Business Journal to Vetrepreneur. The new
magazine name plate will debut with the Sep/Oct 2007 issue. Veterans
Business Journal has served as the nexus for the veteran business movement
since 2004.
    To date, the veteran business movement has centered on mandatory
federal government procurement goals started in 1999. "The name
Vetrepreneur better reflects NaVOBA's mission: taking the veteran business
movement beyond the Washington, D.C. beltway," said Joe Grossi, NaVOBA's
corporate membership director. "NaVOBA is pushing the movement to corporate
America where we convince big businesses to add veterans into their
supplier diversity programs that already include minority and women-owned
firms."
    The name change follows exhaustive market research that indicated the
veteran business movement needed a unifying message. NaVOBA found that
vetrepreneurs associate strongly with being a veteran and strongly with
being a business owner. But until now, they have not put those two things
together.
    "Previously, there was no advantage to being a 'veteran business
owner.' Now great opportunity exists," said Ted Stazak, NaVOBA's
veteran-owned business (VOB) membership director. "A word as desirable and
unique as 'vetrepreneur' sends a strong branding and unification message to
the nation's 3 million business owners who are military veterans. It says,
let's build on the foundation laid by government laws and take this veteran
business movement to the next level."
    Starting in 2008, the magazine will be published 10 times per year,
from its current bi-monthly frequency. The e-newsletter will be distributed
weekly, which will double its current frequency. Vetrepreneur
Editor-in-Chief Rich McCormack said that the magazine's editorial focus
will shift a little. "We will place more emphasis on NaVOBA's
forward-looking agendas such as the corporate opportunity, vetrepreneur to
vetrepreneur transactions and state government contracting. Those three
opportunities dwarf the federal government opportunity, and nobody except
us is really paying attention to them."
    NaVOBA (http://www.navoba.com) is owned and operated by Victory Media,
a veteran-owned business.