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NBA Launches the Official NBA Chinese Mobile Website

     NBA Fans in China Can Stay Connected to the NBA Anywhere, Anytime

    BEIJING, Sept. 14 /Xinhua-PRNewswire/ -- KongZhong Corporation (Nasdaq:
KONG) and the National Basketball Association (''NBA'') jointly announced
today a multi-year cooperation agreement and launched the official NBA
Chinese mobile website, the first-ever official NBA site on mobile phones.
Yunfan Zhou, Chairman and CEO of KongZhong Corporation, Mark Fischer,
Managing Director of NBA China, and NBA All-Star Yao Ming attended the
announcement press conference.
    Under the agreement, KongZhong will operate the official NBA Chinese
mobile website, which users can visit on their mobile phones by directly
inputting CN.NBA.COM. The mobile website will broadcast live selected NBA
games in their entirety and provide video clips of NBA game highlights, the
latest news, scores, game and player updates, player interviews, blogs, TV
schedules, wallpaper, ring tones, and more. KongZhong can also develop and
market NBA-related wireless value-added products. KongZhong expects to
generate mobile advertising revenues and wireless value-added revenues, as
well as to increase the popularity of Kong.net.




    Basketball is one of the most popular sports in China, enjoying a mass
following with more than 300 million participants, according to the China
Sports Ministry, among whom the NBA enjoys increasing popularity with
Chinese basketball players Yao Ming, Wang Zhizhi, Mengke Bateer and Yi
Jianlian entering the NBA. In 2003, the NBA launched its official Chinese
Internet site. In view of over 500 million mobile phone users in China, the
NBA and KongZhong today launched the official Chinese mobile website to
provide the users with new ways to participate and enjoy NBA games and a
convenient and direct way to receive its most up-to-date information
wherever and whenever they want.
    Yunfan Zhou said, ''This cooperation symbolizes the rapid growth and
the significant influence of wireless Internet as the next-generation
media. CN.NBA.COM will instantly bring NBA games and updates and create a
virtual community for NBA fans. KongZhong will continue to work closely
with the NBA to bring more exciting contents to all the users.''
    Mark Fischer said, ''This partnership with KongZhong provides our fans
in China with yet another way to enjoy the NBA. We are thrilled to launch
the NBA mobile website in China.''
    Yao Ming commented, ''This first-ever official NBA site on mobile
phones will give fans in China access to the NBA anywhere, anytime.''
    About the NBA
    The NBA, founded in 1946, is a global sports and entertainment brand
that features 30 teams in the United States and Canada. During the 2006-07
season, the NBA distributed 45,000 hours of programming to 215 countries
and territories in 41 languages. The league's worldwide reach can also be
seen with 85 international players on NBA rosters. The NBA's relationship
with Chinese basketball dates back to 1979 when the Washington Bullets (now
Wizards) traveled to China to play two exhibition games against the Chinese
National Team. Since then, the NBA has opened four offices in greater
China, built relationships with 51 Chinese telecasters and organized dozens
of grassroots events.
    About KongZhong
    KongZhong Corporation is one of China's leading providers of wireless
value-added services and a wireless media company providing news, content,
community and mobile advertising services through its wireless Internet
sites. The Company delivers wireless value-added services to consumers in
China through multiple technology platforms including wireless application
protocol (WAP), multimedia messaging service (MMS), JAVA(TM), short
messaging service (SMS), interactive voice response (IVR), and color
ring-back tone (CRBT). The Company also operates two wireless Internet
sites, http://Kong.net and http://Ko.cn, which enable users to access
media, entertainment and community content directly from their mobile
phones.

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