Panel Session to Discuss How Hispanics Are Using New Digital
Technologies

    NEW YORK, Oct. 22 /PRNewswire/-- MultiVu, a PR Newswire company,
announced today that Manny Santos, co-director of MultiVu Latino, will
participate in a panel at the Hispanic Television Summit, the signature
annual conference for industry-influencers and leaders involved in the
business of television and digital video targeted to the US Hispanic and
Latin American audiences. Mr. Santos will be speaking on the Consumer
Technology panel, "How Hispanics are Using New Digital Technologies," on
Thursday, October 23, 2008 at 3:00 p.m., ET at the Hilton New York.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20020501/NYW077LOGO )

    The panel will discuss the various tools Hispanics are using to watch
video, when and where online video is being accessed, the media products
available today that cater to a Hispanic audience, and new products on the
horizon. The panelists will also discuss mobile video and whether personal
viewing devices will have an impact on Hispanic families that watch TV
together.

    An award-winning media professional with over 15 years of experience in
bilingual television and radio production, marketing and advertising, Mr.
Santos joined MultiVu Latino earlier this year to help build the division.
Mr. Santos came to MultiVu Latino after having served as director of the
Hispanic Media Division at MediaLink, where he spearheaded all broadcast
operations and helped to create communications programs for a wide variety
of Fortune 500 clients.

    "At MultiVu Latino we have seen first hand the rapid growth of online
video within the Hispanic population," noted Santos. "Similar to the
general online population, online video, in all its forms, is becoming an
essential communications and entertainment vehicle among Hispanics of all
economic and demographic groups. Not surprisingly, businesses and
organizations have begun to recognize the unique opportunities that online
video offers in reaching these audiences to build a brand, launch a product
or simply elicit a response. We expect this trend to expand further as more
products and technologies are developed to make producing and viewing such
content even easier."

    MultiVu Latino offers a full suite of media solutions for television,
radio and the Internet targeted at the complex and fast growing U.S.
Hispanic market. Members of MultiVu Latino have access to customized
services that expand upon MultiVu's industry-leading products and services.
In March, MultiVu Latino launched the Interactivo Multimedia News Release
(MNR), the industry's first multimedia news release targeted to the U.S.
Hispanic audience.

    MultiVu Latino leverages the global distribution networks of Hispanic
PR Wire and Hispanic Digital Network, both of which were acquired by PR
Newswire in January 2008. The services provide the most targeted and
comprehensive distribution to the Hispanic market, with outreach to more
than 3,000 unique news outlets and guaranteed placement on over 100 media
websites.

    About MultiVu(TM)

    MultiVu(TM), a PR Newswire company, provides unsurpassed broadcast and
multimedia production and global distribution services to organizations
that want to reach the media, financial community, general public and other
key audiences with their visual and audio messages.

    Using the latest technologies and the vast distribution resources of PR
Newswire, MultiVu(TM) multiplies the number of opportunities an
organization has to communicate with specific audiences. A variety of
current and developing platforms for tape and digital content make this
possible, including traditional broadcast TV and radio, financial networks,
company intranets, the Web and wireless devices.

    About PR Newswire

    PR Newswire Association LLC (http://www.prnewswire.com/) provides
electronic distribution, targeting, measurement and broadcast services on
behalf of tens of thousands of corporate, government, association, labor,
non-profit, and other customers worldwide. Using PR Newswire, these
organizations reach a variety of critical audiences including the news
media, the investment community, government decision-makers, and the
general public with their up-to-the-minute, full-text news developments.

    Established in 1954, PR Newswire has offices in 14 countries and
routinely sends its customers' news to outlets in more than 170 countries
and in more than 40 languages. Utilizing the latest in communications
technology, PR Newswire content is considered a mainstay among news
reporters, investors and individuals who seek breaking news from the
source. PR Newswire's leading services include ProfNetSM, eWatch(TM),
MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM),
MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry,
Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR
Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic
communications services. PR Newswire is a subsidiary of United Business
Media Limited, a leading global business media company that serves
professional commercial communities around the world. For more information,
go to http://www.unitedbusinessmedia.com.