Diverse News 2008®

NEWS FEEDS
Harley-Davidson Encourages Women to Take Life by Two Wheels
 Ring Promotion and New Rider Guide To Help Inspire More Women To Move Into
                             the Driver's Seat

    MILWAUKEE, July 8 /PRNewswire/ -- To help encourage and inspire even
more women to take life by the handlebars, Harley-Davidson recently
introduced two initiatives: Let Freedom Ring promotion and We Ride - The
Harley-Davidson Guide for Women.

    Women all over the world have increasingly discovered the thrill of
owning and riding their own motorcycles. In fact, the number of women who
have purchased new Harley-Davidson motorcycles has tripled over the past 20
years, with women now accounting for nearly 12 percent of new
Harley-Davidson motorcycle purchases.

    LET FREEDOM RING

    Let Freedom Ring is the first of its kind promotion by Harley-Davidson,
created to encourage women to learn to ride and help celebrate women who
have a passion for freedom and adventure on two wheels. The promotion is
available only to women who have graduated from a Rider's Edge(R) course
and purchased a new Harley-Davidson(R) or Buell(R) motorcycle between June
2, 2008, and October 1, 2008. Eligible women will receive a ring
custom-designed by Karen Davidson, daughter of Harley-Davidson styling
legend Willie G. Davidson and great-granddaughter of one of the company's
founders. Full details are available at
http://www.harley-davidson.com/womenriders.

    WE RIDE - THE HARLEY-DAVIDSON GUIDE FOR WOMEN

    Harley-Davidson is excited to release We Ride, a basic overview on what
a new rider or a woman interested in riding needs to know about getting
into the sport, available for download at
http://www.harley-davidson.com/womenriders. The special 48-page riding
guide can also be picked up at any local Harley-Davidson dealership or
ordered by calling 1-800-LUV2RIDE.

    The guide features information on how and where women can learn to ride
with details on the Rider's Edge New Rider Course, the best way to fit a
motorcycle for a woman's ergonomic and functional needs, and getting
involved and staying active with riding groups, as well as inspirational
stories from real women who have answered the call of the open road.

    "Our recent women's initiatives will inspire more women to learn to
ride and move into the driver's seat of their own Harley-Davidson," said
Leslie Prevish, women's outreach manager. "We know that thousands of women
have the special 'adventure gene' and are interested in riding, but some
need additional information and inspiration to get started, which is the
reason we created We Ride. In addition, the Let Freedom Ring promotion
provides a unique incentive for a woman to take the New Rider Course and
purchase the Harley of her dreams."

    Along with these initiatives, Harley-Davidson dealerships across the
country are also hosting free women-only Garage Parties to offer a
non-intimidating environment for women to discover how they can get
involved with motorcycles and meet other women who are interested in
riding.

    For more information about We Ride, the Let Freedom Ring promotion or
any Garage Parties near you, visit
http://www.harley-davidson.com/womenriders.

    Harley-Davidson Motor Company, the only major U.S.-based motorcycle
manufacturer, produces heavyweight motorcycles and a complete line of
motorcycle parts, accessories and general merchandise. For more
information, visit Harley-Davidson's web site at
http://www.harley-davidson.com.
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